About Liz Tagami

Overview

Liz Tagami is a merchant with nearly 40 years of professional experience, some of which includes 25 years in senior position with publicly traded, VC, or PE backed corporations. She specialized in sourcing, product development, and business management at that time. Liz has spent over 13 years as an entrepreneur running an International business, and 7 years as the owner/operator of a highly regarded boutique olive oil producer in Corning, California. A specialist in start up, turnaround, and high growth ventures with a consumer focus, she’s transacted business in 40 countries, including frequent travel to 30 of them, which has yielded powerful connections in commerce, government, and academia.

The Journey

Retail employment included Williams-SonomaCost Plus World MarketHarry & David and the HomeChef Cooking School in California. She founded Tagami International, LLC in 2008 as an international brokerage for premium food and wine with a particular focus on extra virgin olive oil from all of the major growing areas in the world. After a short time as a food and wine generalist, her consumer brand experience and love of olive oil evolved into a consultancy for olive growers. Liz soon became the acting General Manager for her favorite client, Lucero Olive Oil, then a business partner and permanent GM. Today, Liz operates the Lucero Olive Oil brand and several others in a new shop called American Olive Farmer, which launched in beta mode March 2022 with a Spring 2022 roll out.

Olive Oil Bonafides

Here are a few examples of Liz’s involvement in olive oil in recent years:

  • investing in over 200 hours of time in olive oil sensory evaluation and olive milling instruction and master classes around the world
  • tasting for over 60 focused hours as an judge in olive oil competitions in Jerusalem, Napa, and Tokyo
  • devoting three years as a member of an AOCS Tasting Panel
  • delighting in three years as the Director of International Relations for the largest olive oil event in Asia, Olive Japan
  • volunteering as a board member for the Extra Virgin Alliance and Olive Oil Commission of California, where she is a charter member of both organizations
  • spending two years as an executive advisor on the UC Davis Olive Center board of directors
  • reporting and writing for the Olive Oil Times and OliveOil.com
  • presenting at olive oil conferences on five continents to professionals and enthusiasts
  • managing a fully-vertical branch to bottle olive oil production company that experienced 4x tonnage growth

A Little More About Liz Tagami

Of course, there is more to her than her work. Liz is a 6th generation Californian, married to her high school sweetheart, enjoys playing and listening to chamber music, and jokes she fluent in at least seven words in every language. Read more about Liz Tagami and her professional profile on LinkedIN.

About Liz Tagami
ASHLAND (photo:  Toki Cavener)
Liz Tagami at the Strozzi Palace
FLORENCE (photo:  Gildardo Gallo)
SHANGHAI (photo:  Dan Jocelyn)

22 comments

  • Stephen Newton

    It’s looking great, Liz.

  • adrienne

    wonderful website, liz.
    look forward to seeing you in person, too.
    xoxo from bali,
    adrienne

  • Ben

    Liz, your web is so great~
    a Hi from HongKong~
    Ben

  • yizhar tugendhaft

    loved your short talk during the marketing panel in the terraolivo 2010 confference.
    it was focus and sharp.

    • LIZ TAGAMI

      Shalom, Yizhar!
      Thank you for your kind words. I was honored to be part of the TerraOlivo 2010 Congress and look forward to participating again in 2011. I hope we can count on seeing you there also. Shall we say L’shana habaah b’yerushalayim? – Liz

  • Jocelyn

    Liz, I am loving your website — it’s as stylish and sophisticated as you are, and, for that matter, whetting my appetite for more travel (and delicious, artisan foods). 😉

  • Kiley Athanasiou

    Hi Liz,
    Great website. I love all the amazing photos. I look forward to finding the time to read more of your entries!

  • Nick

    Liz you are a marvel! Whenever you are over in Italy next be sure to book a complimentary tour through the food valley with us at Parma Golosa tours cos we’d love to feed you!!! 🙂 Nick xxx

    • LIZ TAGAMI

      Grazie, Elena! I have enjoyed reading your blog as well. I’m behind in my writing — I have some essays about Italy pending. I hope you enjoy them. Cordiali saluti! Liz

  • Michele Patanè

    Hi Liz, here is Michele Patanè from Italy…
    Do u remind me?
    You have a great website!!!
    hope to meet u maybe in Italy…
    ciao
    Michele

  • Megan

    Hello,
    I came across your website and found it alluring and exciting. I am a big fan of travel. If you could e-mail me back, that would be great. I just had a couple questions.
    I look forward to hearing back from you soon! Have a great day.

  • Jen Villareal

    Hi Liz –
    I loved your blog for Williams-Sonoma! I work in the catalog production department here and love hearing all about our history. Plus, I love olive oil! if you’re still living in the Bay Area I had to let you know about the best dessert I’ve ever had. Beretta’s panna gelato with olive oil & sea salt. Tastes like cold, sweet and creamy butter. http://berettasf.com/dessert/
    Cheers!
    ~ Jen

    • LIZ TAGAMI

      Hi Jen!
      Thanks for taking the time to leave this kind note! I’m starting to collect some images from the 80s and 90s of every day life at the office, I’ll make sure to share.

      Thanks also for the tip about the panna gelato at Beretta. It sounds delish; I’m in the Bay Area every few weeks and will check it out.

      If you are near Union Square on Saturday, stop by to say hello. Tom, Alexandra and the producers have an engaging program pulled together (six folks/four countries) — they start at 11:00 sharp! I’ll be the one with the pony tail.
      Liz

  • here

    I have got 1 suggestion for your blog site. It seems like there are a handful of cascading stylesheet problems when opening a number of web pages in google chrome as well as internet explorer. It is operating alright in internet explorer. Possibly you can double check this.

    • LIZ TAGAMI

      Thank you for the feedback. The site was built in 2007 and never updated…I keep saying “next month”. Your comments is a timely reminder. Next month for sure!

  • Henk Terol

    Hello Liz, long time ago. Since 1,5 year we import for west europe mediterranean gourmet products. For asia we build our first office in Bangkok. Look forward to see your activities. Regards.

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